Realized in 2011 in Berkeley, San Francisco, Oakland, Los
Angeles
Poster: serigraph on recycled paper, 30 x 45 cm, seeds of
maple tree, video 3:35 and serie of photographs
One of the
symbols, defining american society, the Truck , has its specific history – once
highly functional object invented for the use of farmers and merchants turned
to be more a symbol -cult, praised by so many owners in present time. Although
today it is losing its functional value as a truck – few of the drivers use the
back space, and if so, very rarely. The cult of the truck is based on the look
and on the size – the bigger, the better. Although being attracted to these
cars for their beauty, in the time of global warming I consider driving them
little irresponsible. In the attempt of changing it I use a guerrila method of
spreading posters by fixing them on the car, insentivating the owners to plant
a tree in the back side of their car to reduce their carbon emissions. The
seeds of a maple tree and the instructions to plant it are the part of the kit,
together with the poster. Believing that the positive change is possible only
by positive methods, the truck owners, instead of being pranked, thay receive a
gift: an original serigraph poster and
seed of a tree.